HiveLive Inc. Presenting at Under the Radar
Company to Highlight Value of Customer Communities to Brand Building
WHAT: John Kembel, CEO of HiveLive, will present on the marketing value of enterprise social networks and customer communities at Under the Radar, a conference designed to profile early-stage innovation and showcase emerging startups.
WHEN: Thursday, March 20th at 1:30 pm
WHERE: Under the Radar is being held at the Microsoft Conference Center in Mountain View, California.
BACKGROUND: Kembel will discuss how on-line customer communities offer companies unprecedented access, flexibility, and interaction with their customer base. Customer communities nurture viral communication, deliver real-time feedback for brand development, allow peer-to-peer support, and form ever-stronger connections between a brand and those who believe in it. Kembel's presentation will highlight examples of companies using customer communities as a vital part of the marketing mix.
About HiveLive
HiveLive, Inc. is the first company to deliver an enterprise social software platform that integrates social networks with information networks for business-focused communities. The company's on-demand, web-based platform is powered by a new Web 2.0 building block called a "Hive," which can be configured to support a nearly infinite range of community activities such as concept brainstorms, product feedback, design reviews, voting centers, and more. The patent-pending technology uniquely enables companies to build communities of depth, and forge tighter bonds with their customers, partners, and employees to foster innovation, creativity, loyalty, and trust. HiveLive is privately held with headquarters in Boulder, Colorado. For more information, visit hivelive.com.
About Under the Radar
Under the Radar began as an evening networking event in April 2003. After months of sold-out events, we were urged by our network of executives and VCs to create a full-day event: effectively a one-stop shop to evaluate and explore new business opportunities, partnerships, potential investments, and trends in several technology sectors. Under the Radar continues to be one of the most respected and attended technology conferences in Silicon Valley. The event has an impressive history of dealflow: over $1 Billion in funding received by Under the Radar companies, 21% of presenting companies acquired by Yahoo, Google, AOL, Microsoft, Fox Interactive, Cisco, EMC and more.
Under the Radar Success Stories include: Flickr, Linked In, MobiTV, Photobucket, Blinkx, Glu Mobile, Grouper, Kaboodle, Sling Media, Userplane, Writely, Zimbra and more.
