LiveConnect Solutions
Marketing is no longer only about what companies say about themselves, but more and more about what customers say about them. When companies join customers in those conversations, they achieve true customer-centricity. And, when companies host those conversations, they discover whole new ways to market.
A customer community is the only vehicle that enables a two-way conversation between you and your customers, offering benefits across nearly every dimension of marketing: acquisition, retention, insight, and support. HiveLive's LiveConnect for Customer Communities offers specific solutions for each dimension:
- LiveLeads™ - Get New Customers
Fuel word-of-mouth activities and make your community content viral. Community members are empowered to invite others to join and participate. - LiveLoyalty™ - Keep and Cultivate Existing Customers
Your customers build your brand when they "share and tell" with other customers. With HiveLive's information building blocks (Hives), you can design custom social-media applications that drive participation and measure resulting purchasing behavior. - LiveInsights™ - Collect Market Intelligence
Selectively engage community members based on user profile information for reviews and feedback. Drive dialog around user-generated concepts and designs. - LiveAnswers™ - Facilitate Peer-to-Peer Customer Support
Set up social media assets, such as support forums and member-generated FAQs, to let your expert users help your novice users.
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